Mix first 6 ingredients with a mixer till well blended, then stir in chocolate chips by hand.
Pour into a greased and floured 10 inch tube pan.
Bake in a preheated 350 degree oven for 50 to 60 minutes.
(If you use a different pan, see the back of the box picture for cooking times).
Cool in the pan for a few minutes, then turn out onto a cooling rack or towel. When it’s completely cool, it’s ready to serve.